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- Title
Direct-to-Consumer Marketing: An Attitude Survey of Psychiatric Physicians.
- Authors
Bhanji, Nadeem H.; Baron, David A.; Lacy, Benjamin W.; Gross, Lawrence S.; Goin, Marcia K.; Summer, Calvin R.; Fischer, Bernard A.; Slaby, Andrew E.
- Abstract
Direct-to-consumer (DTC) advertising of pharmaceuticals has historically been a controversial subject. DTC marketing involves stakeholders from the pharmaceutical industry, medical and healthcare sectors, public groups, and others. Concerns regarding DTC marketing, including its influence on prescribing practices, and drug expenditures, are the subject of continuing debate. Little is known about how mental health providers perceive the role of DTC marketing in their practices. The authors surveyed 114 psychiatric physicians to assess their perspectives on the merits and risks of DTC marketing. The results of the survey provide a perspective on the views of psychiatrists concerning DTC marketing.
- Subjects
DIRECT-to-consumer prescription drug advertising; PSYCHIATRISTS; PHARMACEUTICAL industry; MEDICAL care; DRUG prescribing; DRUG prices; MENTAL health personnel
- Publication
Primary Psychiatry, 2008, Vol 15, Issue 11, p67
- ISSN
1082-6319
- Publication type
Article