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- Title
Discovering an Employer Branding: Identifying Dimensions of Employer's Attractiveness in University.
- Authors
BAKANAUSKIENĖ, Irena; BENDARAVIČIENĖ, Rita; KRIKŠTOLAITIS, Ričardas; LYDEKA, Zigmas
- Abstract
This paper provides a conceptualization and operationalization of employer/organizational attractiveness and employer branding constructs. Development of the university employer brand, specifically value proposition has been approached through qualitative research identifying dimensions of the university's organizational attractiveness. Eventually, a 12-dimensional questionnaire of 74 items was prepared and psychometric tests of validity have indicated its face and content validity.
- Subjects
EMPLOYERS; BRANDING (Marketing); OPERATIONAL definitions; QUALITATIVE research; PSYCHOMETRICS; TEST validity
- Publication
Management of Organizations: Systematic Research, 2011, Issue 59, p7
- ISSN
1392-1142
- Publication type
Article