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- Title
Perfil característico y responsabilidad social empresarial del sector hotelero de la región Caribe colombiana.
- Authors
Peña Miranda, David Daniel; Serra Cantallops, Antoni; Cardona, José Ramón
- Abstract
The present study aims to identify the characteristic profile of the hotel sector of the Colombian Caribbean region and to determine its degree of knowledge in CSR. A review of scientific literature on the subject and an empirical study with a sample of 224 hotels were conducted, using univariate and bivariate statistical quantitative analysis. It is concluded that the profile, configured from 21 variables, is quite particular of the region and, although more than half of the hotels identify spontaneously the concept of CSR (notoriety), they associate it with the lowest levels (sharpness). It has been intended to raise the awareness of entrepreneurs in the sector towards a better understanding of CSR for the adequate implementation of actions that contribute to a more responsible and sustainable tourism in the area.
- Subjects
COLOMBIA; SOCIAL responsibility of business; TOURISM; HOSPITALITY industry; BUSINESSPEOPLE; SUSTAINABLE tourism
- Publication
Pensamiento & Gestión, 2017, Issue 43, p128
- ISSN
1657-6276
- Publication type
Article
- DOI
10.14482/pege.43.10585