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- Title
A Psychometric Development of a Test for Consumer Alienation from the Marketplace.
- Authors
Allison, Neil K.
- Abstract
Alienation has interested philosophers and researchers for many years, but only recently has empirical study been directed toward consumer alienation from the marketplace. The author reports the development of a test to measure alienation from the marketplace based on psychometric principles. The findings suggest that a reliable and valid measure has been constructed. The consumer alienation scale was found to be unidimensional rather than consisting of identifiable subscales. In addition, areas for future research that will aid the marketing manager in applying knowledge of consumer alienation to decision making are discussed.
- Subjects
SOCIAL alienation; CONSUMER behavior research; CONSUMER attitude research; PSYCHOMETRICS; DECISION making in marketing; MARKETING research; CONSUMER research; SEPARATION (Psychology); SOCIOECONOMICS; MARKETS &; society; CONSUMERISM; ISOLATION (Philosophy)
- Publication
Journal of Marketing Research (JMR), 1978, Vol 15, Issue 4, p565
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3150626