We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Personality and Implicit Behavior Patterns.
- Authors
Greeno, Daniel W.; Sommers, Montrose S.; Kernan, Jerome B.
- Abstract
Q-sorts of 38 products were obtained from 190 housewives. A cluster analysis of the sorts produced six groups of housewives who differ in the emphasis they accord five implicit behavior patterns. Using these patterns as a criterion, personality traits are used to account for the differences and socioeconomic descriptors are used to establish the clusters as meaningful segments.
- Subjects
PERSONALITY studies; HOUSEWIVES; CLUSTER analysis (Statistics); CONSUMER behavior; STATISTICAL correlation; INDIVIDUAL differences; SOCIOECONOMIC factors; MARKET segmentation; MULTIVARIATE analysis; CONSUMER preferences; PSYCHOLOGY
- Publication
Journal of Marketing Research (JMR), 1973, Vol 10, Issue 1, p63
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3149410