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- Title
Wie antwortet man auf den "Hair Cycling" Trend?
- Authors
Denois, L.
- Abstract
The hair care market has undergone significant changes in recent years and offers consumers increasingly specialized and sophisticated products. A new trend called "Hair Cycling" has emerged, in which consumers regularly switch between hair and scalp products to achieve optimal results. This trend is based on the realization that a healthy scalp is important for beautiful hair and that different products can be used depending on the need. Hair care is divided into three phases: detoxification, repair, and treatment. This trend offers real benefits for hair and scalp and can be recommended to almost anyone. The article describes various ingredients and trends in hair care. It is mentioned that natural alkanes can be a good alternative to silicone oils or mineral oils. In addition, an active ingredient called XYLISHINE ™ C is introduced, which is supposed to repair the scalp and hair cuticle. It is emphasized that the "skinification" of hair care continues to gain importance and that consumers are increasingly seeking personalized hair care routines. The article concludes by stating that the Hair Cycling trend is an opportunity for cosmetic brands to educate consumers about the health of their hair and scalp and offer them customized products. The article mentions the address and contact details of Seppic, a company based in France. The address is Paris La Défense 50 boulevard National CS 90020, 92257 La Garenne Colombes Cedex, France. The email address is info.seppic@airliquide.com and the website is seppic.com. It is also mentioned that the article was published in the sofwjournal 19 on June 24th.
- Subjects
FRANCE; PARIS (France); HAIR care &; hygiene; SCALP; CONSUMERS; CUTICLE; HAIR
- Publication
SOFW Journal (German version), 2024, Vol 150, Issue 6, p16
- ISSN
0942-7694
- Publication type
Article