We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Bread and Plots: Conspiracy Theories and the Rhetorical Style of Political Influencer Communities on YouTube.
- Authors
Wurst, Christina
- Abstract
Based on the assumption that social media encourages a populist style of politics in online communities and the proposition that populism and conspiracy theories tend to co-occur, this article investigates whether this holds true for YouTube influencers, particularly on the less investigated left-wing spectrum. The article provides qualitative case studies of four different groups of political content creators on YouTube whose content makes use of or analyzes popular culture. The article concludes that a populist style plays a far less central role in left-wing communities on YouTube than on other platforms or within right-wing communities.
- Subjects
CONSPIRACY theories; POLITICAL community; RHETORICAL theory; VIRTUAL communities; POPULAR culture; BREAD
- Publication
Media & Communication, 2022, Vol 10, Issue 4, p213
- ISSN
2183-2439
- Publication type
Article
- DOI
10.17645/mac.v10i4.5807