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- Title
SMALL CHANGE -- BIG DIFFERENCE: TRACKING THE TRANSMEDIALITY OF RED NOSE DAY.
- Authors
Freeman, Matthew
- Abstract
This article analyses transmedia as a non-fictional social phenomenon, discussing the significance of participation, documentary, and community media. Specifically, the article conceptualises transmedia through the lens of charity politics. To do so, I use the Comic Relief charity campaign in the UK to trace how the social traditions, ways of life and sensibilities associated with Red Nose Day have evolved into emerging digital technologies to shape this charity campaign across the borders of multiple media platforms. Embracing how social specificity informs non-fictional transmedia, I position 'infotainment' as a key conceptual logic of non- fictional transmedia, showing how audiences follow the 'ethos' of Red Nose Day across multiple media.
- Subjects
MASS media; SOCIAL facts; RED Nose Day (Great Britain)
- Publication
VIEW: Journal of European Television History & Culture, 2016, Vol 5, Issue 10, p1
- ISSN
2213-0969
- Publication type
Article
- DOI
10.18146/2213-0969.2016.jethc114