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- Title
M-Commerce in transforming rural India - An empirical analysis of rural consumers acceptance behaviour and technological readiness.
- Authors
Suresh, Kishore Raaj; Latha, K. Lavanya
- Abstract
The article presents the discussion on M-Commerce being a new trend in the culture of electronic commerce. Topics include revolution from the traditional manner of purchasing products for saving time, saving money and buying products with the utmost comfort using applications; and policymakers addressing the essential variables identifying in the studies such as public incentives, resource capacity, and domestic infrastructure.
- Subjects
CONSUMER behavior; MOBILE commerce; SOCIAL marketing; ONLINE banking; PREPAREDNESS; SOFTWARE requirements specifications
- Publication
3D: IBA Journal of Management & Leadership, 2020, Vol 12, Issue 1, p79
- ISSN
2230-7524
- Publication type
Article