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- Title
KNOWLEDGE-BASED RESOURCES IN MARKET SHARE DEVELOPMENT.
- Authors
Okręglicka, Małgorzata; Lemańska-Majdzik, Anna; Havierniková, Katarína
- Abstract
Knowledge management (KM) is described as a crucial element for business success and competitiveness. KM practices are commonly linked to continuous business renewal, productivity and efficiency improvement. Building knowledge-based resources (KBRs) in the organization is of particular importance, as they create opportunity to achieve a competitive advantage, develop market share, and strengthen the overall performance of the firm. It should be remembered that KBRs are always strongly related to human resources and refer to such attributes as individual knowledge, abilities, skills, experience and innovation. The main aim of the article is to identify the relationship between selected areas of KBRs and the change in the firm's market share. To realize of the main aim, the survey study was developed on a group of 355 enterprises in Poland in early 2022. The respondents, who represent managerial stuff or firms' owners, express opinions on selected KBR elements using a 5-point Likert scale. To analyze the research results, the common statistical methods in management studies were used, as descriptive statistics and Kendall Tau correlation analysis. As a main conclusion, there are positive correlation between selected KBRs and firm's market share. Hence, building and constant renewal of KBRs brings several advantages for organizations, including development of market share, and, consequently, competitiveness improvement.
- Subjects
POLAND; COMPETITIVE advantage in business; MARKET share; BUSINESS success; RANK correlation (Statistics); LIKERT scale; KNOWLEDGE management
- Publication
Management / Vadyba (16487974), 2022, Vol 38, Issue 2, p81
- ISSN
1648-7974
- Publication type
Article
- DOI
10.38104/vadyba.2022.2.07