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- Title
The Attribution Process in Consumer Decision Making.
- Authors
Mizerski, Richard W.; Golden, Linda L.; Kernan, Jerome B.
- Abstract
Attribution, as a process, is related to consumer decision making by a descriptive model. Published papers that have applied attributional approaches to consumer scenarios are analyzed to highlight both existing problems and opportunities for enhanced understanding. An assessment of the potential for attribution theory in consumer research is offered.
- Subjects
ATTRIBUTION (Social psychology); CONSUMER behavior; DECISION making; SOCIAL perception; CONSUMER research; CONSUMER attitudes; INTERPERSONAL communication; MARKETING research; CAUSAL models; LOG-linear models; SELF-perception
- Publication
Journal of Consumer Research, 1979, Vol 6, Issue 2, p123
- ISSN
0093-5301
- Publication type
Article
- DOI
10.1086/208756