Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleTransmedia Branding: Engage Your Audience.AuthorsFreberg, KarenSubjectsTRANSMEDIA Branding: Engage Your Audience (Book); TENDERICH, Burghardt; WILLIAMS, Jarried; BRAND name products; MARKETING strategy -- Methodology; TRANSMEDIA storytelling; NONFICTIONPublicationJournalism & Mass Communication Educator, 2016, Vol 71, Issue 2, p249ISSN1077-6958Publication typeBook ReviewDOI10.1177/1077695816630865