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- Title
Two Computer-Based Entrepreneurship Experiences: An Essay Review.
- Authors
Wolfe, Joseph
- Abstract
This article examines two computer-based decision-making experiences and exercises for teaching various business subjects, namely, GoVenture--Live the Life of an Entrepreneur, and The Business Disc: How to Start and Run a Small Business. The objective of GoVenture's designers was to have players experience the entrepreneur's work-a- day world. They have successfully done this by having the player, do all that is necessary to create a retail operation and then run it in simulated real time. Players must go through all the necessary clutter and busy work associated with starting a business, such as obtaining licenses and permits, filing the firm's name, obtaining its government identification number, signing up and making deposits for the business's utilities, and choosing the business and its location. The Business Disc, like the previous one, also has been designed to be an experiential learning and development simulation, but its approach is very different. It is basically a series of branched video clips that take the player through two phases associated with starting a new business. Phase I covers all the basic planning and major decisions that must be made by a start-up. The player meets Harrison Fields, an accountant who guides the participant through these decisions. Immersion in the exercise is very fast because Fields steers the player along the requisite path. Fields covers deciding whether the firm will be in the economy's retail, service, or manufacturing sector; the firm's name; the nature of business and its ownership structure; its location with the options of leasing or renting or owning the firm's property; hiring employees, writing their position descriptions, and setting their work schedules; determining the help's fringe benefits and withholding taxes; setting up all the records needed, and finally setting prices and creating sales estimates.
- Subjects
SIMULATION games in education; BUSINESS education; SIMULATION methods in education; NEW business enterprises; ENTREPRENEURSHIP
- Publication
Academy of Management Learning & Education, 2004, Vol 3, Issue 3, p333
- ISSN
1537-260X
- Publication type
Product Review
- DOI
10.5465/AMLE.2004.14242265