We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Die Gründungsgeschichte der Bosch)Siemens Hausgeräte GmbH: Zwischen Mythos und wirtschaftspolitischer Realität.
- Authors
Valentowitsch, Johann
- Abstract
For almost 50 years, the merger of Bosch and Siemens in the household appliance industry was presented to the public as a necessary step toward pooling joint innovation competencies. Both companies argued that this was the only way to survive the general structural crisis and secure their competitive position in the long term. Against the background of the historical development, this paper critically examines the crisis narrative associated with the establishment of the joint venture. It is shown that the crisis language was deliberately used by both companies to legitimize the controversial cooperation. This was intended to dispel antitrust concerns and reinforce the myth that both companies were crisis-proof and resilient.
- Subjects
SIEMENS AG; ROBERT Bosch GmbH; JOINT ventures; HOUSEHOLD appliances industry; MERGERS &; acquisitions; ANTITRUST law; MYTH; CRISIS communication; CRISES
- Publication
Betriebswirt, 2022, Vol 63, Issue 1, p41
- ISSN
0172-6196
- Publication type
Article
- DOI
10.3790/dbw.63.1.41