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- Title
La poética del diseño en la simbiosis continente-contenido. Aplicación en la tinta de vino.
- Authors
Lozano Jiménez, Miguel Ángel; Lapeña Gallego, Gloria
- Abstract
This article collects the results of the research work about the operative, plastic and poetic possibilities of the Monastrell variety of red wine as an alternative pictorial method and its subsequent commercialization through the product and packaging design as a registered trademark ink under the name of DAMAJUANA · WINE INK. The aim is twofold: to approach and facilitate the process of pictorial creation based on wine ink as a vehicle for artistic experimentation, and to promote the Monastrell wine variety by creating a brand image that links wine and Art, tradition and modernity. The theoretical foundations are based on the dying qualities of red wine and on the symbolism of wine in the history of art. The methodology encompasses the approach phases to the raw material from a chemical sense, the ink's collecting and its home study, and justifies the graphic and structural design of the product for its marketing and spread. The invention patent, which has been registered in the Patents and Trademark Office of Spain, has obtained the maximum qualification due to its high level of novelty.
- Publication
Kepes, 2018, Vol 15, Issue 18, p347
- ISSN
1794-7111
- Publication type
Article
- DOI
10.17151/kepes.2018.15.18.13