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- Title
MORE EVIDENCE ON THE EFFECTS OF A PRESENTER'S PHYSICAL ATTRACTIVENESS: Some Cognitive, Affective, and Behavioral Consequences.
- Authors
Debevec, Kathleen; Kernan, Jerome B.
- Abstract
This study examines the effect of both male and female models' physical attractiveness on male and female respondents' reactions to a slide show, designed to gain verbal and behavioral support for a local community issue. Cross-gender reactions to attractiveness are highlighted, since they have received little attention in past attractiveness research. Presenters' persuasive effectiveness is gauged by comparing reactions to a control version of the slide show (no model pictured) with treatment versions featuring models of varying attractiveness (all shows presenting identical information). Thus, central versus peripheral routes to persuasion (Petty and Cacioppo 1983) are evaluated within the context of subjects' and models' gender and the latter's physical attractiveness.
- Subjects
COMMUNICATION; MODELS (Persons); ADVERTISING; PERSUASION (Psychology); RESEARCH; ADVERTISING slides; SLIDES (Photography); GENDER; CONSUMER behavior
- Publication
Advances in Consumer Research, 1984, Vol 11, Issue 1, p127
- ISSN
0098-9258
- Publication type
Article