We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
SEX-TYPED PRODUCT IMAGES: THE EFFECTS OF SEX, SEX ROLE SELF-CONCEPT AND MEASUREMENT IMPLICATIONS.
- Authors
Allison, Neil K.; Golden, Linda L.; Mullet, Gary M.; Coogan, Donna
- Abstract
This study assesses the relationship of sex and sex-role self-concept to masculine and feminine product perceptions for a spectrum of twenty-four product categories, Sex-typing of products was found to be based primarily upon sex, the specific product and the interaction of sex and the product stimuli. Moreover, masculine and feminine product perceptions appear to be two separate constructs that should be scaled and measured individually. This is in sharp contrast to the traditional unidimensional, dichotomous cenceptualization of masculine and feminine product image among consumer behaviorists.
- Subjects
SELF-perception; GENDER role; CONSUMER research
- Publication
Advances in Consumer Research, 1980, Vol 7, Issue 1, p604
- ISSN
0098-9258
- Publication type
Article