Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCreatives' Brand Attitudes Affect the Type of Ads They Produce.AuthorsAlves, Cátia; Consiglio, Irene; Martinez, LuisSubjectsCREATIVE directors; CONSUMER behavior; BRAND name products; ATTITUDE (Psychology); PROMOTIONAL literature; ADVERTISINGPublicationAdvances in Consumer Research, 2021, Vol 49, p422ISSN0098-9258Publication typeArticle