Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleWhen Lifestyle Advertising Hurts Luxury Brands.AuthorsJingjing Ma; Zichuan Mo; Yuanjie ZhaoSubjectsPEKING University (Beijing, China); BRAND image; SUN Yat-Sen University (Guangdong, China); CONSUMER behavior; ADVERTISING; PROMOTIONAL literature; ADVERTISING effectiveness; LUXURIESPublicationAdvances in Consumer Research, 2021, Vol 49, p242ISSN0098-9258Publication typeArticle