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- Title
Good Girls Gone Bad: The Consumption of Fetish Fashion and the Sexual Empowerment of Women.
- Authors
O'Donnell, Kathleen A.
- Abstract
This exploratory study seeks to extend the recent psychology, fashion theory, and consumer research by considering female motivations for, and outcomes from the consumption of fetish fashion. Based on preliminary qualitative research, support was found for the theory-based propositions that females consume fetish fashions because doing so allows them to experience more positive self evaluations, and that over time these positive evaluations result in sexual empowerment in the form of increased control over sensual experience and sexual self presentation.
- Subjects
CONSUMER research; PSYCHOLOGY of women; FETISHISM (Sexual behavior); CONSUMPTION (Economics); FASHION &; sex; SELF-efficacy; PSYCHOLOGY
- Publication
Advances in Consumer Research, 1999, Vol 26, Issue 1, p184
- ISSN
0098-9258
- Publication type
Article