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- Title
Usenet Groups, Virtual Community and Consumer Behaviors.
- Authors
Okieshen, Cara; Orossbart, Sanford
- Abstract
Suggestions that Usenet users represent virtual communities make assumptions about use and perceptions of on-line sites. This study examines on-line use (posting and lurking), perceived membership, perceived information value, and changes in behavior due to Usenet groups. Results indicate that more active participants are more apt to: post, see themselves as members, and value and act on information from the group. Posting, but not lurking, is related to perceived membership. Perceived value of information from the group mediates the relationship between perceived membership and changes in consumer behavior. Findings raise questions about depictions of Usenet groups as virtual communities.
- Subjects
USENET (Computer network); CONSUMER behavior research; VIRTUAL communities; WEBSITE use studies; SOCIAL belonging; VALUE (Economics)
- Publication
Advances in Consumer Research, 1998, Vol 25, Issue 1, p276
- ISSN
0098-9258
- Publication type
Article