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- Title
FROM THE LOG OF A CONSUMER RESEARCHER: REFLECTIONS ON THE ODYSSEY.
- Authors
Holbrook, Morris B.
- Abstract
This paper contains several excerpts taken from the log that its author kept just before, during, and for some time after his participation in the Consumer Behavior Odyssey. These selections focus on a central theme--namely, how and why the author chose to preserve the record of his experiences in a single logbook rather than in separate field notes and journal entries (the accepted anthropological practice followed by other members of the group). A preface traces the log's genesis hack to early childhood memories and offers a rationale based on the author's current research interests. Several dated log entries continue the latter theme in more detail. A post-script concludes with ten reflections on the meaning of the Odyssey experience.
- Subjects
CONSUMER behavior; PSYCHOLOGY of travelers; VACATIONS -- Social aspects; ATTITUDE (Psychology); SOCIAL aspects of travel; CONSUMER research; SOCIAL sciences fieldwork; LOGBOOKS; ANTHROPOLOGY; FIRST person narrative
- Publication
Advances in Consumer Research, 1987, Vol 14, Issue 1, p365
- ISSN
0098-9258
- Publication type
Excerpt