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- Title
Redes sociales, mecanismos generadores de reputación organizacional para las PyMEs.
- Authors
Amezcua, Milagros Pérez
- Abstract
The substantial use of new information technologies currently reflects a major change in models and communications tools. Organizations are embedded in massive and widespread use of social media, which have become the perfect channel to reach out different audiences in a closer and personal way, even though, in essence the approach is allowed by the digital technology. On the other hand, small and medium (SmEs) enterprises had become the economic engine in mexico, due to the large number of existing organizations. In this paper we examine the goals reached / obtained by SmEs that use social networks as part of their communication strategies.
- Subjects
INFORMATION technology; COMPUTER networks; PUBLIC relations; SOCIAL networks; SMALL business
- Publication
Universidad & Empresa, 2012, Vol 22, p131
- ISSN
0124-4639
- Publication type
Article