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- Title
GERMAN HEALTH AND WELLNESS VACATIONERS: MARKET ANALYSIS AND RECOMMENDATIONS.
- Authors
Benhacine, Djamal; Hanslbauer, Tanja; Nungesser, Stefan
- Abstract
The tourism health market in Germany is a strongly growing market. In 2007, health related vacations already mounted up to one point seven mil. For the year 2020, a total of three point three mil. health related vacations is expected. Due to the free rendering of services in the European Union and its interpretation by the European Court of Justice, the German source market for health tourism becomes attractive for touristic service providers in foreign countries of the European Union. This article aims to serve as a basis for decision-making for service providers with regards to positioning themselves competitively in the market for German health vacationers. Therefore, the German tourism health market is being analysed. Then a typology for German consumer expectations with regards to health and wellness vacations, which has been developed in the European Union research project ALPSHEALTHCOMP, is being presented. Based on the typology and other existing consumer studies recommendations for actions, exemplary for touristic service providers » hotel « and » destination marketing organisation «, as to product and communication policy are being developed.
- Subjects
GERMANY; EUROPE; MEDICAL tourism; VACATIONS &; health; TRAVEL agents; TOURISTS; EUROPEAN Union
- Publication
Selective Tourism, 2008, Vol 1, Issue 3, p32
- ISSN
1800-6620
- Publication type
Article