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- Title
Understanding Golf Country Club Members' Loyalty: Factors Affecting Membership Renewal Decisions.
- Authors
Clem, Theresa N.; Ravichandran, Swathi; Karpinski, Aryn C.
- Abstract
Many private country clubs across the United States have experienced a declining or flat membership and smaller waitlists of members wanting to join. The objective of this study was to investigate whether member involvement, service quality, and perceived value, influence member satisfaction and intention to renew membership for members of private country clubs. An online survey instrument customized for the country club industry was distributed to members of two country clubs in northeast Ohio. Results indicate that involvement level of members and perceived value impact country club members' satisfaction and intention to renew their membership. Managerial implications are discussed.
- Subjects
OHIO; UNITED States; CLUB membership; SATISFACTION; QUALITY of service
- Publication
FIU Hospitality Review, 2013, Vol 31, Issue 1, p219
- ISSN
0739-7011
- Publication type
Article