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- Title
Los reglamentos de honores y distinciones: una estrategia de interacción con los públicos. Los galardones otorgados y revocados por la Diputación Provincial de Sevilla.
- Authors
Amador, Margarita Parrilla; Polo, Marta Pulido
- Abstract
Through public relations organizations starts a dialogic communication system with the public in their environment, positioning messages through the interactivity with their environment. Traditionally designed from the business sector, they have received little attention from the public administrations as a system through which government manages their relationships with their citizens. Thus, from the perspective of organizational communication, this paper analyzes how the regulations of honors and distinctions awarded by the Spanish publics administrations, stand as a bidirectional communication system that allows the state to position certain related messages exaltation of certain values prevailing in each historical context, previously identified as interesting for public opinion. To accomplish the main objective of this study, it is selected as a case of study the award regulations of honors of the Diputación de Sevilla to demonstrate that history, and law enforcement tell of honors and distinctions extolling values should be referenced for the society.
- Subjects
SPAIN; PUBLIC relations management; ORGANIZATIONAL communication; GOVERNMENT publicity; PUBLIC administration; PUBLIC opinion
- Publication
Revista Internacional de Relaciones Públicas, 2013, Vol 3, Issue 6, p217
- ISSN
2174-3681
- Publication type
Article
- DOI
10.5783/RIRP-6-2013-12-217-230