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- Title
Skyline's WindScape®: Radical Innovation in a Mature Industry.
- Authors
Lindgren, Lisa M.
- Abstract
The article presents a case study where a new air powered exhibit system called Windscape from Skyline was launched across the world by industrial designer Jim Sommerville. It mentions that the new innovation is a high-quality product that is well in line with the market requirements. It highlights the development process of the product which includes conceptualization of windscape, the development path and understanding the customer requirement.
- Subjects
SKYLINE Displays Inc.; EXHIBITIONS -- Equipment &; supplies; SOMMERVILLE, Jim; INNOVATION adoption; PRODUCT launches
- Publication
Journal of Case Studies, 2015, Vol 33, Issue 2, p131
- ISSN
2162-3171
- Publication type
Case Study