We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
EVALUATION OF CUSTOMER RELATIONSHIP MANAGEMENT IN APSRTC: A CASE STUDY OF EMPLOYEES OF GUNTUR DISTRICT.
- Authors
SUBBA RAO, M. V.; NARAYANA, M. S.
- Abstract
Customer Relationship Management plays an important role in any organization. The concept is useful to understand the level of satisfaction of Employees and efforts made by all types of organizations to retain the employees. Transport Industry is not an exception to this. The transport industry is operating with both Government owned undertakings and private transport operators. Both employees and commuters are the important elements of transport sector. In this paper an attempt is made to present the views of employees on evaluation of satisfaction of employees towards and transport services of APSRTC in Guntur District.
- Subjects
JOB satisfaction; ATTITUDES toward work; WORK orientations; TRANSPORTATION industry workers
- Publication
CLEAR International Journal of Research in Commerce & Management, 2017, Vol 8, Issue 3, p28
- ISSN
2249-4561
- Publication type
Case Study