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- Title
ADIYAMAN TURİZMİNİN GÜÇLÜ, ZAYIF YÖNLERİ İLE FIRSAT VE TEHDİTLERİNE İLİŞKİN TURİZM İŞLETME YÖNETİCİLERİNİN DEĞERLENDİRMELERİ.
- Authors
SABBAĞ, Çiğdem
- Abstract
The aim of the study is to develop suggestions on enhancing tourism variety by determining strong, weak sides of tourism potential of Adıyaman city along with opportunities and threats. To this extent SWOT (Strength, Weakness, Opportunity and Threat) analyses of Adıyaman tourism was undertaken. Interviews were undertaken for the analyses of Ministry of Culture and Tourism along with Municipality operation licensed hospitality facilities', Class-A travel agencies', intercity bus companies' managers SWOT opinions. Obtained results were evaluated by SPSS 17.0 software. Tourism agency managers defined historical, archaeological and natural sources being Nemrut Mountain in the first place as strong sides of tourism while accommodation agency managers outlined lack of activities for extending duration of accommodation as weak side whereas travel agency managers suggested difficulties in transportation as weak side. Majority of the accommodation and travel agency managers stated natural and cultural richness spread within the county as prime opportunity. While, the main threat according to accommodation agency managers was insufficient recognition and promotion of the region, travel agency managers suggested low income of the region development as the major threat.
- Subjects
TOURISM; ECONOMIC conditions in cities &; towns; SWOT analysis; TRAVEL agents; REGIONAL economics; URBAN economics
- Publication
Adıyaman Üniversitesi Sosyal Bilimler Enstitisü Dergisi, 2011, Vol 4, Issue 7, p206
- ISSN
1308-9196
- Publication type
Article