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- Title
Uso de mídias sociais na interação com a imprensa.
- Authors
Duarte, Jorge; Dutra Ramos, Amanda; Smolarek, Bianca; Farias, Luciana; Brito, Sabrina
- Abstract
This work is a Report of Field Research carried out through the observation of the use of social media in 64 web environments of different organizations and through an interview done with 7 communication professionals working and dealing in the traditional media, as well as with 14 journalists. The objective was to evaluate the use and the potential of social networks in order to qualify and to improve the relationship between organizations and the traditional media. At the conclusion, it was verified that the use is still limited to content distribution released in other web environments and that the two-way potential of interaction with the traditional media is disregarded.
- Publication
Universitas. Arquitetura e Comunicação Social, 2013, Vol 10, Issue 1, p71
- ISSN
2175-7461
- Publication type
Article
- DOI
10.5102/uc.v10i1.2087