Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleHow brands grow: what marketers don't know.AuthorsWilson, AlanAbstractA review is presented of the book "How Brands Grow: What Marketers Don't Know," by Byron Sharp.SubjectsHOW Brands Grow: What Marketers Don't Know (Book); SHARP, Byron; MARKETING; NONFICTIONPublicationInternational Journal of Market Research, 2011, Vol 53, Issue 3, p441ISSN1470-7853Publication typeBook ReviewDOI10.2501/IJMR-53-3-441-442