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- Title
ORGANISING FOR INITIAL MARKET RELATIONSHIPS: THE ROLE AND SHAPING EFFECT OF NETWORKS.
- Authors
Keating, Andrew; McLoughlin, Damien
- Abstract
This paper explores the process of firm creation and organisation prior to initial market relationships. How a firm organises, and the shape in which emerges, are shown to be affected by the entrepreneurial imagination which is bounded by the institutions operating within a focal network, as well as the direct and indirect capabilities that a firm can access. What emerges is the importance of knowledge and the central role that networks play in the initial phases of firm development.
- Subjects
BUSINESS enterprises; MARKETING; BUSINESS; INDUSTRIAL management; MANAGEMENT
- Publication
Irish Marketing Review, 2006, Vol 18, Issue 1/2, p38
- ISSN
0790-7362
- Publication type
Article