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- Title
Analyzing neoliberal discourse: An integrated dialectical-relational critical discourse analysis-discourse theory framework utilizing conceptual metaphor.
- Authors
Marissa, K. L. E
- Abstract
An integrated Critical Discourse Analysis (CDA)-Discourse Theory (DT) framework is proposed that utilizes the Dialectical-Relational (DR) approach from CDA as its primary basis and incorporates DT concepts of articulation and nodal point to further develop DR and thus enhance descriptions and analyses of the complex, shifting and contingent nature of meaning making in discourses of late modernity that impact the construction of social realities (logic) and subjectivity. This paper argues that the addition of the above DT concepts enhances the description and analysis of the dynamics of meaning making by focusing on shifting and contingent meanings present in discourses operating within and between particular social contexts as a means to specifically and systematically capture the influence of context-specific ideologies. Furthermore, using DR allows for the inclusion of the relative permanence of social structures in dialectical relation with processes of meaning making which avoids the risk of a radical contingency that DT potentially entails. The framework is demonstrated using conceptual metaphors in the context of Singapore higher education discourse to show how neoliberalism as a seemingly hegemonic phenomenon operates as a variegated mobile technology adapting to its specific context by manifesting context-specific meanings, thus reflecting characteristics of complexity, non-permanence and contingency.
- Subjects
CRITICAL discourse analysis; DISCOURSE theory (Communication); NEOLIBERALISM; RELATIONAL dialectics theory; SOCIAL reality; HIGHER education; SUBJECTIVITY
- Publication
Text & Talk, 2020, Vol 40, Issue 2, p147
- ISSN
1860-7330
- Publication type
Article
- DOI
10.1515/text-2020-2055