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- Title
Le réabonnement à un système de paniers: le cas des produits biologiques solidaires.
- Authors
Jara, Magali; Dufeu, Ivan; Le Grel, Laurent
- Abstract
The basket system purchases of organic and local agricultural products are developing in recent years in France. The success of one of them entitled «Paniers Bio Solidaires» (PBS) hides a problem of re-subscription of members. This research aims to explore and to test more broadly the factors leading to maintain the subscription to a basket system. The results show that (1) members have differentiated profiles; (2) commitment and satisfaction are the main determinants of behavioral intentions; (3) changes in eating habits do not build commitment.
- Publication
Décisions Marketing, 2020, Issue 100, p1
- ISSN
0779-7389
- Publication type
Article