Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitlePOLITIQUE ÉDITORIALE ET INSTRUCTIONS AUX AUTEURS.SubjectsMARKETING periodicals; MARKETING research; PUBLISHING; PERIODICAL articles; PERIODICAL publishingPublicationDécisions Marketing, 2013, Issue 69, p117ISSN0779-7389Publication typeArticle