We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Breastfeeding campaign scores.
- Abstract
The article reports on the decision of the Sunderland Teaching Primary Care Trust in England to use local interest in football to draw more attention to the benefits of breastfeeding. It notes that the breastfeeding campaign features 11 local mothers wearing the red and white shirts of the Sunderland Association Football Club (AFC). It cites that a Breast Buddy initiative has been launched by the Department of Health in England to urge new mothers to support each other, as part of Breastfeeding Awareness Week on May 11-17, 2008.
- Subjects
SUNDERLAND (England); ENGLAND; BREASTFEEDING; FOOTBALL teams; MOTHERS; ENGLAND. Dept. of Health
- Publication
Paediatric Nursing, 2008, Vol 20, Issue 4, p5
- ISSN
0962-9513
- Publication type
Journal Article
- DOI
10.7748/paed.20.4.5.s7