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- Title
УПРАВЛІННЯ АСОРТИМЕНТНОЮ ПОЛІТИКОЮ АГРАРНОГО ПІДПРИЄМСТВА
- Authors
Шумкова, Вікторія; Шумкова, Олена
- Abstract
The problems of management of the agricultural enterprise assortment policy using matrix methods of marketing research and introduction of new products groups, namely the group of non-narcotic hemp products, are researched in the article. The following areas are determined to be used while the enterprise is working on the assortment: classification, formation, optimization. The BCG matrix and the ABC analysis were used to analyze the agricultural enterprise assortment and its strategy development. Assortment management approaches were applied in the research on the example of State Enterprise “Experimental Farm of the Institute of Agriculture of the North East of the National Academy of Agrarian Sciences of Ukraine” and a perspective direction of its assortment optimization was suggested. The perspective direction of the agricultural enterprise’s assortment optimization is the cultivation of industrial hemp. According to the information of the Institute of Agriculture of the North-East of NAAS of Ukraine, the profitability of growing hemp in Sumy region is 53.2 %, which is more than soy or oil flax.
- Subjects
UKRAINE; AGRICULTURAL industries; SOY oil; GROUP products (Mathematics); NEW product development; HEMP growing
- Publication
Socio-Economic Problems & the State / Socìalʹno-Ekonomìčnì Problemì ì Deržava, 2019, Vol 21, Issue 2, p40
- ISSN
2223-3822
- Publication type
Article
- DOI
10.33108/sepd2019.02.040