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- Title
The Dynamics of Pygmalion Effect in Organizations.
- Authors
Poornima, S. C.; Chakraborty, Diwakar
- Abstract
The notion of self-fulfilling prophecy was conceptualized by Robert Merton, a professor of sociology at Columbia University in 1957 in his work called, "Social Theory and Social Structure". The magic was certainly involved in the ancient myth from which the idea of a self-fulfilling prophecy takes its common name, "Pygmalion". The research is carried out with the belief that "one of the most powerful tools for motivating or influencing performance of others is communicating your own expectations to them". The study explores the existence of the Pygmalion effect in the present day organizational context. The research attempts to understand the effect in a superior subordinate work environment with the possible contributors to the effect, and arrives at a positive change.
- Subjects
SOCIOLOGY education; ORGANIZATIONAL research; SELF-fulfilling prophecy; STATICS &; dynamics (Social sciences); MERTON, Robert King, 1910-2003; SOCIAL aspects of work environments; COLUMBIA University
- Publication
IUP Journal of Soft Skills, 2010, Vol 4, Issue 1/2, p49
- ISSN
0973-8479
- Publication type
Article