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- Title
أثر التسويق الداخلي يف حتسني جودة اخلدمات الفندقية - دراسة حالة فندق مالس تيسمسيلت -.
- Authors
ط د. عبد الحميد فض احمد محمودي
- Abstract
This study discussed internal marketing as a marketing process within the organization that seeks to develop and promote dialog with employees, as well as addressing the most important conceptual approaches to quality of service, which is an important element in the organization's success. Quality-abiding management motivates workers to comply with the quality specifications required when providing service. In presenting the theoretical aspect of the two individual and follower changes, we tried in the corresponding applied side and relied on the inductive approach to analyzing the resolution form, the first was directed to the staff inside the Melas Hotel, the field study in the state of Tessmsilt, and the second was directed to the guests coming in the same hotel. We distributed a total of 100 resolutions to the sample study, We used SPSS to analyze the results and the study showed that there is a progressive relationship between internal marketing and hotel service quality, the more internal aspects of the organization are concerned with, and the more people are interested in, and the more people want to do it.
- Subjects
INTERNAL marketing; HOTEL marketing; QUALITY of service; FIELD research; HOTELS
- Publication
Revue Académique des Études Sociales et Humaines, 2022, Vol 14, Issue 2, p65
- ISSN
1112-8712
- Publication type
Article