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- Title
La producciôn científica de monografías españolas sobre publicidad (1971-2001).
- Authors
Martinez Pestaña, María Jesús
- Abstract
The scientific production of monographs on advertising in Spain is studied from 1971 to 2001. The analysis that have been carried out are: yearly productivity, productivity by author, co-authorship, institutional productivity, and language of the monograph. Both academic and professional monographs have been taken in account, given that the contribution of professionals from advertising companies is large. It has been proved the consolidation of monographic publications, as well as the cooperation between authors after 1990. The creation of grades in Advertising in different Spanish universities has resulted in increased production from the universities. Spanish is the main language. The scientific production of monographs on advertising in Spain is studied from 1971 to 2001. The analysis that have been carried out are: yearly productivity, productivity by author, co-authorship, institutional productivity, and language of the monograph. Both academic and professional monographs have been taken in account, given that the contribution of professionals from advertising companies is large. It has been proved the consolidation of monographic publications, as well as the cooperation between authors after 1990. The creation of grades in Advertising in different Spanish universities has resulted in increased production from the universities. Spanish is the main language. The scientific production of monographs on advertising in Spain is studied from 1971 to 2001. The analysis that have been carried out are: yearly productivity, productivity by author, co-authorship, institutional productivity, and language of the monograph. Both academic and professional monographs have been taken in account, given that the contribution of professionals from advertising companies is large. It has been proved the consolidation of monographic publications, as well as the cooperation between authors after 1990. The creation of grades in Advertising in different Spanish universities has resulted in increased production from the universities. Spanish is the main language.
- Subjects
SPAIN; ADVERTISING in literature; LITERATURE publishing; UNIVERSITIES &; colleges; SPANISH language
- Publication
Ibersid, 2011, Vol 5, p71
- ISSN
1888-0967
- Publication type
Article
- DOI
10.54886/ibersid.v5i.3896