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- Title
Weniger ist mehr!
- Authors
Kottler, Frank; Graf, Konstantin; Kuhfeldt, Kevin
- Abstract
The article "Less is more!" explains the significance of Non-Fungible Tokens (NFTs) for the digital economy in the metaverse. The metaverse is a virtual space where physical and virtual worlds merge. Companies like JP Morgan Chase and fashion companies are already utilizing the potential of the metaverse to offer their products and services. NFTs enable the creation of unique digital objects that indicate ownership. They serve as tamper-proof digital certificates of ownership and are part of a decentralized infrastructure for the new digital economy in the metaverse. Companies can use NFTs to explore new channels and customer interactions by connecting and transferring physical and digital products to customers. Industries such as art, music, sports, and fashion have already begun to utilize NFTs. However, the metaverse requires open and decentralized technologies like Self-Sovereign Identity and NFTs to ensure seamless interoperability. Companies must also address governance and regulatory issues to operate successfully in the metaverse.
- Subjects
J.P. Morgan Chase &; Co.; NON-fungible tokens; DIGITAL certificates; HIGH technology industries; SHARED virtual environments; VIRTUAL reality
- Publication
IM + io, 2023, Issue 2, p98
- ISSN
2198-9990
- Publication type
Article