Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleDICTIONARY OF USEFUL MARKETING TERMS.AuthorsWEBEROVÁ, DAGMARAbstractThe article presents a glossary of jargons related to marketing and includes some terms like guerrilla marketing, handout, half-price sale, and halo effect.SubjectsMARKETING; GUERRILLA marketingPublicationMarketing Science & Inspirations, 2016, Vol 11, Issue 4, p62ISSN1338-7944Publication typeArticle