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- Title
ПРИЛОЖЕНИЕ НА РЕКЛАМНИЯ ВИДЕОФИЛМ КАТО АУДИО-ВИЗУАЛНО МЕТОДИЧЕСКО СРЕДСТВО В ЕКСКУРЗОВОДСКАТА БЕСЕДА.
- Authors
Дечев, Захарий
- Abstract
The advertisement video film, as part of the video film system in the methods of the tour guiding presentation, finds a wide practical application as a methodical information means. The advertisement video film (videoclip) is an advertisement message about the presented tourist product of the tour operator, which the tour guide presents on the bus, in order to popularize the tourist trips and advertise the activity of the company. This text presents a classification of the types of video films as audio-visual screen means. It substantiates the essence of the advertisement video film as an audio-visual method resource and its practical application when carrying out a tour guiding presentation in the transport vehicle.
- Subjects
TOUR guides (Persons); TOUR brokers &; operators; MOTION picture screenings; TRANSPORT vehicles; TELEVISION advertising
- Publication
Management & Education / Upravlenie i Obrazovanie, 2023, Vol 19, Issue 2, p37
- ISSN
1312-6121
- Publication type
Article