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- Title
AVRUPA-TÜRKİYE FUTBOL PİYASALARI VE TRANSFER YÖNTEM VE SÜREÇLERİ KIYASLAMASI.
- Authors
PEÇENEK, Alican
- Abstract
With the support of mass media, football has been industrialized by making it a highly profitable marketing instrument. At the same time, it has entered the consumption sector as an entertainment event that attracts the attention of a wide audience; on the other hand, it has become a profitable area with a significant amount of financial activity for entrepreneurs. Football has led to the formation of large groups of consumers and brought these groups together. Besides, being used as a marketing instrument, it has gained a commercial dimension with the impact of a rapidly growing consumer society. The globalization-industrialization of transformed and restructured football, and the increase of revenues show parallelism to each other. The European Football Market covers the largest area in the World Football Market. The European Football Market, which ranks first in terms of total commercial revenues, sponsorship and advertising revenues, naming rights incomes, television broadcasting rights incomes, betting revenues, ticket sales and match day revenues, retail revenues and transfer revenues, also, ranks first in total expenses. With the globalization and industrialization of football, all income and expense items are increasing rapidly. In this context, the comparison of the strategies, methods and processes used by the parties in the framework of globalized and industrialized football has great importance for the development of all parties involved in the World Football Market. In this theoretical study, the European-Turkish football markets and transfer methods and processes were compared with the support of various reports prepared by international audit firms. To accomplish this, the descriptive survey model was used.
- Subjects
SOCCER; ADVERTISING revenue; NAMING rights; ENTERTAINMENT events; TELEVISION broadcasting
- Publication
SPORMETRE: The Journal of Physical Education & Sport Sciences / Beden Eğitimi ve Spor Bilimleri Dergisi, 2020, Vol 18, Issue 3, p31
- ISSN
1304-284X
- Publication type
Article
- DOI
10.33689/spormetre.562104