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Title
MGM Resorts International.
Abstract
The article discusses how Adam Bravo, director of Campaign Operations of MGM Resorts International in Las Vegas, Nevada, handles the direct marketing of MGM Resorts to reach millions of customers using database marketing. It cites the role of his team in implementing the company's decision to improve its loyalty program, now called "M life," rewarding customers if they play a slot machine at the Excalibur, stay at MGM Grand, or see one of the hotel's shows at The Mirage.