Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleBook Review: Phil Barden, Decoded: The Science Behind Why We Buy.AuthorsMishra, SitaSubjectsDECODED: The Science Behind Why We Buy (Book); BARDEN, Phil; DECISION making; NONFICTIONPublicationParadigm (09718907), 2014, Vol 18, Issue 1, p117ISSN0971-8907Publication typeBook ReviewDOI10.1177/0971890714540370