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- Title
More than a Picture. The Adaptation of the European Generalist Radio to Instagram.
- Authors
Piñeiro-Otero, Teresa; Martín-Pena, Daniel
- Abstract
The significant penetration of social media, as well as its expressive and interactive possibilities, have placed it at the heart of the radio ecosystem. But what about Instagram? The aim of this study is to analyze the presence of the main European generalist radio stations in Instagram. On the basis of a sample of 19 radio profiles and 14,787 publications, a study was carried out using content and discourse analysis as research methods. This study has concluded the adaptation of radio brands to this platform and their use for self-promotion, despite the loss of audio as an identifying element.
- Subjects
RADIO broadcasting; INSTAGRAM (Web resource); RADIO stations; RADIO programs; SOCIAL media
- Publication
Journal of Radio & Audio Media, 2023, Vol 30, Issue 1, p165
- ISSN
1937-6529
- Publication type
Article
- DOI
10.1080/19376529.2020.1771341