Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleBig paper rolls never end! Italian Supreme Court clarifies conditions of secondary meaning defence.AuthorsGiannino, MicheleAbstractThe article discusses the Italian Supreme Court case Soffass Spa v Industrie Cartarie Tronchetti Spa and Another (Rotoloni Regina) which deals with trademark infringement.SubjectsTRADEMARK lawsuits; SOFFASS SpA; INDUSTRIE Cartarie Tronchetti SpAPublicationJournal of Intellectual Property Law & Practice, 2016, Vol 11, Issue 10, p729ISSN1747-1532Publication typeArticleDOI10.1093/jiplp/jpw121