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- Title
Expanding the realm of the senses: non-traditional trade marks in Japan.
- Authors
Tessensohn, John A.
- Abstract
On March 11, 2014, Japan promulgated significant legislative changes to its trademark law and practice which are expected to come into force on April 1, 2015. Trademark holders that employ exciting, dynamic and distinctive indications to distinguish their valuable goods and services in the Japanese marketplace can file and obtain trademark registration protection over their ‘nontraditional’ trademarks, like distinctive motions, sounds and colors.
- Subjects
JAPAN; TRADEMARKS; COMMERCIAL products; COMMERCIAL markets; CUSTOMER services
- Publication
Journal of Intellectual Property Law & Practice, 2014, Vol 9, Issue 11, p909
- ISSN
1747-1532
- Publication type
Article
- DOI
10.1093/jiplp/jpu168