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Special Issue: Technological Impacts on Market Attitudes and Behaviors.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 8, p. 892, doi. 10.1002/mar.20835
- Publication type:
- Article
On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 8, p. 808, doi. 10.1002/mar.20820
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- Publication type:
- Article
Past, Present, and Future of Gay and Lesbian Consumer Research: Critical Review of the Quest for the Queer Dollar.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 8, p. 821, doi. 10.1002/mar.20821
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- Article
Age-Related Differences in Emotion Regulation within the Context of Sad and Happy TV Programs.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 8, p. 795, doi. 10.1002/mar.20819
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- Publication type:
- Article
Nanomarketing: A new frontier for neuromarketing.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 8, p. 891, doi. 10.1002/mar.20833
- Publication type:
- Article
Targeting Consumers Who Care about Future Generations.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 8, p. 783, doi. 10.1002/mar.20818
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- Article
Anticounterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Types.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 8, p. 842, doi. 10.1002/mar.20822
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- Publication type:
- Article
Toward Understanding Persuasion Expressions: The Activation of Attitudes.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 8, p. 874, doi. 10.1002/mar.20824
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- Publication type:
- Article
Modeling Consumers' Adoption Intentions of Remote Mobile Payments in the United Kingdom: Extending UTAUT with Innovativeness, Risk, and Trust.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 8, p. 860, doi. 10.1002/mar.20823
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- Publication type:
- Article